Defining Culture And How To Use It To Inspire Change | Marcus Collins

The Art of Charm is brought to you by BetterHelp. Visit betterhelp.com/charm today to get 10% off your first month.

Nom Nom delivers fresh dog food with every portion personalized to your
dog’s needs, so you can bring out their best. Get 50% off your first two weeks at tryNom.com/artofcharm.

Working out is tough. And finding a workout program that sticks, even tougher. Peloton’s classes don’t feel like a regular workout class, they feel like entertainment. In fact, you’ll be craving your workouts. Get started and download the free Peloton App today.

Backed by a leading clinical trial where nine out of ten men experienced healthier and visibly improved skin, Caldera Lab has the tools to unlock your best first impression and confidence! Use code CHARM at calderalab.com for 20% OFF their best products.

Factor, America’s #1 Ready-To-Eat Meal Kit, can help you fuel up fast with ready-to-eat meals delivered straight to your door. Head to factormeals.com/charm50 to get 50% off your first box.

In today’s episode, we cover culture with Dr Marcus Collins. Marcus is an award-winning marketer and cultural translator, the head of strategy at Wieden+Kennedy New York, a clinical assistant professor of marketing at the Ross School of Business, University of Michigan, and the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.
Introduction
Culture is as much a part of everyday life as the air we breathe, but how do we define what a culture is, what is the secret that marketers use to tap into culture and motivate you to take action, and how do you build your own culture (or find a new one)?
What to Listen For

Introduction – 0:00

What does the word culture mean and why is culture so important to us?

What are the three systems that make up culture?

Fast Culture vs Slow Culture – 15:15

Why do certain aspects of culture move faster than others and how do they influence each other?

Why is it taboo to talk openly about politics, religion, and money?

Role Theory – 30:11

What is role theory and how is it embedded in every culture?

What is the difference between cultural appropriation and cultural appreciation?

How do you turn a trend into a cultural phenomenon – 45:28

What is a cultural contagion and what two factors determine whether something becomes an official part of a culture?

If you’re not part of a culture, how do you understand a culture to appreciate it and understand where members of that culture are coming from?

Learn more about your ad choices. Visit megaphone.fm/adchoices