Catherine Hoke — The Master of Second Chances

Catherine Hoke (@catherine_hoke) is the founder of Defy Ventures, a national nonprofit organization that "transforms the hustle" of currently and formerly incarcerated people. Defy's vision is to end mass incarceration by using entrepreneurship as a tool to transform legacies and human potential.
Cat was named a #MakeTechHuman Agent of Change by WIRED and Nokia for being one of 17 Global Influencers Expanding Human Possibility Through Technology. She has received the MDC Partners Humanitarian Award on behalf of Defy Ventures, and was included in Forbes' 40 Women to Watch over 40. She was also named by Fast Company as one of the 100 Most Creative People in Business and is an Ashoka Fellow.
Cat is the author of A Second Chance: For You, for Me, and for the Rest of Us. She is amazing on many levels -- personal, athletic, and professional -- and we'll dig into the many facets of her life and lessons learned from her father, among many others.
Enjoy!
This episode is brought to you by Four Sigmatic. You might remember Four Sigmatic for their mushroom coffee, which was created by their clever Finnish founders. Recently, I’ve been testing a new product -- their reishi mushroom elixir -- to help me get to sleep.
As you might know, I struggled with insomnia for years. So, I asked the guys at Four Sigmatic to make a special, custom version of their reishi product. They did, and now it’s become a part of my nightly routine. If you’d like to naturally improve sleep quality naturally, I think you’ll enjoy the reishi elixir.
Go to foursigmatic.com/ferriss and get 20% off just for listeners of the podcast. Just use the code “FERRISS” to receive your discount.
This podcast is also brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is, inevitably, Athletic Greens. It is my all-in-one nutritional insurance. I recommended it in The 4-Hour Body and did not get paid to do so. As a listener of The Tim Ferriss Show, you’ll get 30 percent off your first order at AthleticGreens.com/Tim.