Steve Jobs: A Biography

Tu mundo se había partido y después se detuvo, a la espera de volver a articularse en torno a lo que fuera que eligieras a continuación

“I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis,”

“He had an uncanny ability to always get what he wanted, to size up a person and know exactly what to say to reach a person,”

‘Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?’”

“He seemed more a showman than a businessman. Every move seemed calculated, as if it was rehearsed, to create an occasion of the moment.”

sold not a product but a lifestyle and an optimistic outlook.

“We were the renegades, and we wanted people to know it,”

He wanted to instill a rebel spirit in his team, to have them behave like swashbucklers who were proud of their work but willing to commandeer from others. As Susan Kare put it, “He meant, ‘Let’s have a renegade feeling to our group. We can move fast. We can get things done.’” To celebrate Jobs’s birthday a few weeks later, the team paid for a billboard on the road to Apple headquarters. It read: “Happy 28th Steve. The Journey is the Reward.—The Pirates.”

“It’s better to be a pirate than to join the navy.”

“because customers don’t know what they want until we’ve shown them.”