The Marketing Gurus

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This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.
The featured books include:
Crossing the Chasm by Geoffrey Moore
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis McKenna
Don't Think Pink by Lisa Johnson and Andrea Learned
Renovate Before you Innovate by Sergio Zyman
The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.

Direct Business Writing E-Commerce Sales & Selling Internet Marketing Language Arts & Disciplines Writing Marketing Business Communication Business

Ova knjiga je trenutno nedostupna

406 tiskanih stranica

Objavljeno prvi puta: 2016
Godina izdanja: 2016

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Chris Murray
The Damned City

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mo9fprije 5 godina
argued that slick and fancy ads served no purpose if they didn’t get the customers to buy more
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There is perhaps no discipline in the world of business more eclectic than marketing, as proven by the staggering variety of ideas, concepts, frameworks, and guidelines
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