de
Helmut Kohlert

Internationales Marketing für Ingenieure

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<!doctype html public «-//w3c//dtd html 4.0 transitional//en»> http-equiv=content-type> In many foreign markets, the economy is stable, future-oriented, and interested in innovative products. Yet gaining entry to these markets appears difficult and risky – often too risky for small and mid-sized enterprises. This book addresses the special needs of technology-oriented mid-sized firms and points the way to practical solutions.
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