Horror Niche Growth explores the evolution of horror from a niche interest to a mainstream phenomenon, examining its historical development, socio-cultural influences, and integration into popular culture. The book argues that horror's growing acceptance reflects its adaptability and ability to engage with contemporary issues. Intriguingly, horror provides a space to confront societal anxieties, and its increased mainstream presence involves adaptations and critical acclaim for previously marginalized creators.
The book progresses logically, beginning with horror's origins in folklore and gothic literature before examining the impact of social and political events on horror narratives. It then focuses on horror's increasing presence in mainstream media.
By drawing from literary analysis, film and television studies, sociological research, and cultural criticism, Horror Niche Growth offers a comprehensive analysis of the genre's evolution, highlighting the interconnectedness of literary, cinematic, and social forces.
