• National publicity efforts targeting:
+Industry journals such as Publishers Weekly, Booklist, Library Journal, Bookforum, and ShelfAwareness
+Local newspapers and journals to the author
+National blogs and podcasts such as Salon, Slate, The Rumpus, Buzzfeed Books, Huffington Post, Barnes & Noble Review, NPR
+Publications the author has written for, been featured in, or whose work has been reviewed in
+Schools and organizations the author is associated with
• Marketing to bookstores, libraries, book clubs, and universities
• Article pitches by author to major industry publications, newspapers, and blogs
• Author and book signing at the 2017 Association of Writers and Writing Programs conference
• Multi-city book tour
• Promotion online through the author’s website
• E-newsletter promotion to several-thousand-plus contacts
• Promotion through social media to Facebook, Twitter, Instagram, Goodreads, and Amazon
