The New Fundraising Reality for Entrepreneurs

Go to where the PASSION is - not where the money is! Do this and the path to investment capital will reveal itself.

Entrepreneurs need to demonstrate that they can identify and get in front of potential investors. Showing this determination in fundraising is a kind of litmus test to the investment community. It demonstrates the abilities of the team to identify and solve a challenge and to clearly articulate a vision to people who don’t know them. If entrepreneurs are uncomfortable pitching prospective investors, chances are they may have difficulty selling to customers too.