LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn

Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video?

To explore how LinkedIn video marketing works, I interview Goldie Chan.
More About This Show
The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Goldie Chan, a LinkedIn video expert. She produces a daily video show about marketing on LinkedIn. Her courses on lynda.com include LinkedIn Video Marketing for Personal and Brand Pages.

Goldie explains how LinkedIn's video audience and metrics compare to those on YouTube and Facebook.

You'll also discover tips for creating and optimizing LinkedIn videos.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
LinkedIn Video
Goldie's Story
Goldie has been working in digital marketing for more than 10 years, focusing on social media strategy and content creation. In that time, she's worked with lots of platforms creating all kinds of content including Facebook live video, Twitch video, Instagram content, Pinterest, and now LinkedIn video.

Goldie has also worked in a range of industries. She moved from a tech startup to fashion. Then she worked for Legendary Entertainment as director of social and community. The company handles blockbuster movies that tend to work well in China and in the U.S., such as the King Kong franchise and The Great Wall. Goldie worked on both paid and organic social, and on building their community.

In August 2017, Goldie was taking a break in her career and got into the LinkedIn video beta. It was the perfect time to create content she enjoys, and she loves pop culture. Her first 50 videos explored branding, metrics, and historical facts about pop culture phenomena. This project evolved into her daily channel (#dailygoldie), which has subscribers from all over the world.

Today, her channel continues to look at the marketing and business impact of pop culture phenomena. For example, she might explore where the majority of the marketing budget for Harry Potter went. Looking at how the books, movies, and franchise in general are marketed works with LinkedIn's business focus. And for Goldie, this approach is more interesting than expressing her fandom.

Although her daily show is primarily about marketing, Goldie also talks about branding as it relates to her experiences because she frequently travels around the world. When she's speaking, she shares tips that will help her audience. As a proponent of building community, she created #LinkedInCreators, the hashtag most people who create content use on LinkedIn.

Because Goldie has been posting daily videos, she can track how LinkedIn video has been developing over the past year. Whenever a bug or any issues have occurred, she witnessed it firsthand. She has found the journey to be amazing, and for the 1-year anniversary of LinkedIn video, she hosted the official LinkedIn party in New York with their video team.

In addition to running Daily Goldie on LinkedIn, Goldie owns Warm Robots, a social media strategy agency.

For clients like The Art Institutes, she helps figure out how to tell their stories in ways that encourage people to join and feel involved with the brand. She also helps C-level executives create their personal brands on LinkedIn and elsewhere.

Listen to the show to hear Goldie share a story about helping an executive determine whether content was appropriate for Instagram.
How LinkedIn Video Compares to YouTube and Facebook Video
Goldie believes marketers who are already invested in YouTube or Facebook video should consider LinkedIn because its unique audience offers great opportunities. LinkedIn has more people who work in the top levels of their profession and attracts people who are gainfully empl...