The Product-Led Playbook

$1 Billion in self-serve revenue.
Sounds crazy, right? But it's not impossible. Over the last 5 years, I’ve guided 408+ software companies to $1 Billion in collective self-serve revenue using product-led growth. It’s the same strategy that helped Slack, Miro, Google, and OpenAI scale to legendary heights. However, product-led growth isn’t a silver bullet. A free trial or freemium tier alone won't guarantee millions in revenue.
After 9 years of working with hundreds of SaaS companies, I discovered what sets multi-million-dollar product-led companies apart: a visionary founder who built an unshakeable foundation for growth.
Hi, I’m Wes Bush, founder of ProductLed.com and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself.
In my new book, The Product-Led Playbook, I reveal the ProductLed System™ – a step-by-step process to scale your ARR to millions without a sales team.
Here’s what you’ll learn:
What are the 9 key elements of a strong product-led organization – and how to implement each one, step-by-step
What the 15 moats are that you can use to hone your strategic differentiation and make what you do hard to copy
Which clues you need to look for to identify your best-fit (and most likely to pay) users
How to design a generous free plan that lets users taste the value of your product – without giving everything away
What you need to put on your home page to wildly increase free trial sign-ups.
What it means to hit the “First Strike” and how to use it so users see value in your product within 7 minutes
How to craft pricing strategies that make it obvious to users which plan is right for them
How to identify bottlenecks so you can tackle them head-on and scale your growth.
What you need to align your team and get them pumped about growing your business with you
Which metrics you should really be tracking to assess your progress (not all data is created equal)
Ready to build a legendary SaaS? Listen to The ProductLed Playbook today.