Facebook Ads for Webinar Funnels: How to Maximize Your Results

Want a scalable way to share your webinar?

Looking for tips on building trust with a cold audience?

To explore how to build a Facebook ads funnel for an evergreen webinar, I interview Andrew Hubbard.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Andrew Hubbard. He's a Facebook ads expert who specializes in helping people sell digital products and services to fill their evergreen webinars. His course is called Amplified Ads.

Andrew explains how to develop an evergreen webinar and automate your funnel.

You'll also discover tips for creating Facebook retargeting ads that build warm audiences, boost webinar attendance, and improve conversions.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Evergreen Webinar Funnels
Andrew's Story

Like many people, Andrew started working with Facebook ads in a roundabout way. Around 2012, he ran his first ad for a side project. After his initial ads had good results, he ran Facebook ads to sell mobile app installations, and those ads were successful too. His Facebook ad cost was $1 per user, and each user spent $2 in the app. That's when he realized the real potential of Facebook ads.

In late 2014, Andrew left his full-time job as a business analyst for Australian Public Service and started his own business. At first, his consulting work focused on his skills as a business analyst because that role was comfortable and familiar. However, after a client learned about his experience setting up Facebook ads, they asked for his help, and those ads had good results, too.

After that early success with Facebook ads, Andrew started thinking about switching his focus to helping people with ads. To test his idea, he looked for an ad-management client. He chose a target market, found an influencer in that target market, and offered to help that person for free in exchange for a case study. For the influencer, Andrew got a $6 return on each $1 spent.

Andrew deliberately chose an influencer because he believed the case study would help prove that his services were valuable. Influencers and businesses making more than $1 million per year won't hire an unknown person to manage their ads. The case study helped him build his reputation and gain people's trust.

After Andrew did the case study, his business grew quickly. At first, he had clients for all sorts of things, including eCommerce, different types of social media advertising, and so on. However, he enjoyed working with webinars the most, and that's where he had the best results. Because webinars worked best for him, they became the focus of his business.

Listen to the show to hear Andrew talk about his first webinar clients.

What's an Evergreen Webinar Funnel?

To create an evergreen webinar funnel, you first need to create a webinar that works as a video recording, which you offer on an ongoing basis. In the webinar, you present some content and pitch a product or service at the end. Your webinar can be a recording of a live webinar or a recording created without an audience.

Andrew prefers a recording of a live webinar because sharing it live helps you know whether the webinar works. To find the right content for an evergreen webinar, Andrew suggests doing a series of live webinars and choosing the one that converts the best.

With a recorded evergreen webinar, you can present your offer to large numbers of clients and potential customers. Doing a live webinar every day is incredibly time-consuming, and you can scale only to a certain point. But the recorded evergreen webinar can play whenever you schedule it.

Behind the scenes,