SlideShare: How to Market Your Business With This Growing Platform

Do you use SlideShare?

Are you looking for more leads?

To learn how SlideShare can help marketers, I interview Todd Wheatland for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Todd Wheatland, author of The Marketer's Guide to SlideShare. He's also head of Thought Leadership at Kelly Services.

Todd shares his insights into how SlideShare can be used to generate more exposure and leads for your business.

You'll learn the tactics to use and the mistakes to avoid to ensure you get the most out of this platform.

Share your feedback, read the show notes and get the links mentioned in this episode below!
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Here are some of the things you'll discover in this show:
SlideShare for Business
Why marketers should take a closer look at SlideShare

Todd believes there are three reasons why marketers should take a closer look at SlideShare.

1. Pure traffic. SlideShare is one of the highest-traffic sites on the Internet, receiving over 60 million unique visitors every month. It gives sheer exposure to your potential audience and SlideShare credibility for search engines.

You'll discover amazing things that can happen when you use the same content from your website on SlideShare. The inter-play between content and distribution in one place is very unique in terms of what SlideShare delivers.

2. Business audience. It's a platform that's about business. You'll find out the six words that are the most used tags on content in SlideShare.

3. Leads. The lead-capturing model that SlideShare has been using for the last couple of years is a very simple tool. It's easy for the visitor. You'll hear about how flexible the lead form is for the marketer and the control it gives when you ask for lead generation.

A quick overview of SlideShare

Todd explains how SlideShare began as a place for people to upload the PowerPoints they were presenting at a conference or an event. Since then, it has evolved into a content marketing platform for any form of digital content.

With SlideShare, you can take any sort of presentation and insert videos and record an audio track and lay it over the top. You can then even use it as an audiovisual presentation. It's a platform for you to share any type of digital content including Word documents, infographics, webcasts and HD video. It has moved far beyond the original premise.

If you're a blogger with great content on your blog and you choose to house it on SlideShare, you could decide to use your content on SlideShare specifically to capture leads. There are certain ways to handle lead capture on SlideShare versus your own site.

Todd states that if you have content that has a complex design, when you host that document on SlideShare, it enables you to embed it very neatly. You'll learn why you should think of it as an enhanced YouTube embed, rather than seeing it as something competing with your website. It supports and drives traffic to your own platform.

Listen to the show to find out why the average use on SlideShare is probably far less sophisticated than what the average marketer or professional is using and trying to achieve out of it.

How Kelly Services uses SlideShare

Todd shares how Kelly Services started to get deep on SlideShare about 2-3 years ago.

At present, they have an off-brand on SlideShare called The Talent Project. It's where all their major content items including research reports, ebooks, infographics and videos are stored.

You'll hear why they have a platinum network account and how it works for them. The "network" part means that their most prolific con...