IT’S THE PRECIOUS CONNECTION between you and whoever buys what you sell
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The connection is made online, in person, by phone, by mail, at a show, on a sign, by hearing, by reading or by seeing. It lasts from the moment the customer learns about you until he or she gets enticed away from you by a cagier guerrilla
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marketing really is—an entire experience. Your job as a guerrilla: Make every single moment of the experience satisfying, simple, and worthwhile for the customer. When you do that, you’re truly a practitioner of guerrilla marketing
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from you by a cagier guerrilla. But if you’re a guerrilla, that probably won’t happen to you. You know what guerrillas know—that you knock yourself silly winning a customer, and you don’t lose that customer no matter what. That means you realize that the precious connection comprises what
zanyar baezje citiraoprije 2 godine
Marketing is—the precious connection between you and whoever buys what you sell
zanyar baezje citiraoprije 2 godine
Marketing really is—an entire experience
zanyar baezje citiraoprije 2 godine
That ability to change is part of the DNA of guerrilla marketing
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There are two other parts to that DNA: The first is the ability to operate according to a very simple plan. Everybody can do that. The second part is committing to that plan
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Marketing without a plan is like going into battle under a commander who says: “Ready . . . fire! . . . aim
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It simplifies a seemingly complex topic. 2. It works every time if you do it righ
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