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Muchomacho
je citirao
prije 2 godine
Marketing is a battle of perceptions, not products
Muchomacho
je citirao
prije 2 godine
Find a new category you can be first in
Muchomacho
je citirao
prije 2 godine
what category is this new product first in
Muchomacho
je citirao
prije 2 godine
Forget the brand. Think categories
Muchomacho
je citirao
prije 2 godine
Prospects are on the defensive when it comes to brands. Everyone talks about why their brand is better
Muchomacho
je citirao
prije 2 godine
The conventional solution to the problem is money
Muchomacho
je citirao
prije 2 godine
More money is wasted in marketing than in any other human activity
Muchomacho
je citirao
prije 2 godine
You can’t change a mind once a mind is made up
Muchomacho
je citirao
prije 2 godine
Once a mind is made up, it rarely, if ever, changes
Muchomacho
je citirao
prije 2 godine
Marketing is not a battle of products, it’s a battle of perception
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