Leaders today are excellent at what they do. But everyone of us can improve further with a little sound advice. This book is for anyone looking for business advice that works in real life. Because, what we present here is the essence of performance — a fundamental insight into leadership across time and place that will help you succeed with your plans. We present it in the simplest manner possible — as a basic mind-set, a 21st century leadership framework for both recession and expansion.

We do this because we have witnessed far too many great plans come to nothing and far too many talented leaders become just another manager down the hall, forever hunted by executives, boards of directors, stock prices or sales developments. We believe that all of us can develop into amazing leaders who see their plans materialise while people around them grow, if we want to.

Johnny Sørensen