Americans everywhere have a lot of pent up energy. Trying to do the right thing by dieting and exercising to be fit and healthy.

In response to this huge demand, the health, wellness, and fitness industry has grown exponentially into an immense, multi-billion dollar industry. Online advertising, televised infomercials bombard us with machines to build better abs, flatter tummies—influencers and health gurus pop-up on our phones, offering fitness and diet solutions. The onslaught urges consumers to pull out their credit cards, then purchase gym subscriptions, dietary supplements, exercise bikes at three thousand dollars a pop, toning creams, diet cookbooks, workout programs, and holistic diet plans, and more claiming to give you the body of a Hollywood star or starlet. It seems there is nowhere to hide. You'd think Americans should be the fittest population on the planet for all the glitz, glam, and sweaty bodies losing weight pounds. But what is the truth?

The facts could not be farther from all the hype. Obesity is an epidemic. Despite the industry's constant claims of helping people become fit, healthy, and well, American's health is deteriorating at an alarming rate. Misinformation is spread far and wide — giant corporations prop up their favorite fitness influencers and 'gurus' on their behalf to garner sales from the hordes of unsuspecting individuals—all in a vicious cycle of profits over people's health.

Now, for the first time, a group of international, diverse, and dedicated industry veterans that include, best— selling authors, multi-award winning fitness health and wellness experts, an Olympic athlete, a renowned Medical Doctor, have teamed up with, Dr. Nia Williams an award winning consumer psychologist will debunk the lies, with unsparing frankness. The authors' will fearlessly expose their Health and Fitness Industry's worst aspects but also offer significant new thinking about how to restore trust and integrity, and present well-thought-out ideas to help fitness consumers make better choices.

Unfit, Unhealthy, and Unwell offers candid opinions in easy— to -read essay format. Curated by Frankie D. Cruz along with a team of authors who are dedicated to combining their expertise to save their industry from itself, and help Americans from all walks of life become healthier, and genuinely fit for far less money.

David Lyons

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