Citati
traditional, digital, and social.
Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses. It’s just like when you’re telling a good story—the punch line or climax has no power without the exposition and action that come before it. There is no sale without the story; no knockout without the setup
A great marketing story is one that sells stuff. It creates an emotion that makes consumers want to do what you ask them to do
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