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Understanding Media was at heart a prophecy, and what it prophesied was the dissolution of the linear mind. McLuhan declared that the “electric media” of the twentieth century—telephone, radio, movies, television—were breaking the tyranny of text over our thoughts and senses.
But McLuhan, as much a showman as a scholar, was a master at turning phrases, and one of them, sprung from the pages of the book, lives on as a popular saying: “The medium is the message.”
astonishing it may be, disappears behind whatever flows through it—facts, entertainment, instruction, conversation. When people start debating (as they always do) whether the medium’s effects are good or bad, it’s the content they wrestle over. Enthusiasts celebrate it; skeptics decry it
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