Hey. You. Self-employed professional. Let me assume you’re like many entrepreneurs and rather go to the dentist for a root canal than talk about branding. Or maybe you love the topic, but didn’t excel in art class? Heck, maybe you even failed finger painting 101. Whatever your situation is, don’t worry. My intention for this book is to make graphic design and branding a tad less chaotic, because as an independent designer, I understand your small business is like your baby. You want to give it the best chance for success you can, without going broke. Now, I can’t promise you a magical pill or step-by-step process that will turn your small business into an unstoppable brand. But I’ve stressed on keeping this book brief and blunt, to provide you direction on how to graphic design your small business the smart way.
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