If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

the small financial investment required for a book makes it easy for us to buy them by the dozen and read very few; (2) we don’t have to make a commitment to finish by a particular date; and (3) many books contain a lot of misunderstood words.

What you did last year means nothing in the market today.

You absolutely must (1) make the mental adjustment that things are different and start acting accordingly; and (2) increase your activity. Just because you won the Super Bowl last year doesn’t mean you don’t go to spring camp and train next yea