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Ryan Rumsey

Business Thinking for Designers

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  • Vitalina Lytvynje citiraoprije 4 godine
    the diagram is outdated
  • Vitalina Lytvynje citiraoprije 4 godine
    because designers, by in large, don’t speak about their work in terms of competitive advantage
  • Vitalina Lytvynje citiraoprije 4 godine
    ways that you can do this:
    Update the Venn diagram
    Visualize the perspectives of desirability
    Connect desirability and viability objectives
    Create a cause-and-effect model with conditional statements
    Quantify results with experimentation
  • Vitalina Lytvynje citiraoprije 4 godine
    the designer’s job is to help the organization “win” by creating a competitive advantage
  • Vitalina Lytvynje citiraoprije 4 godine
    Figure 4-1: Innovations, products, and services are types of approaches companies take to gain competitive advantage, but there are other approaches
  • Vitalina Lytvynje citiraoprije 4 godine
    designers must step outside their comfort zones and learn the business
  • Vitalina Lytvynje citiraoprije 4 godine
    I’ve seen many design teams stuck at Levels 2 and 3 because they’re unable to correlate more advanced design activities to business outcomes
  • Vitalina Lytvynje citiraoprije 5 godina
    The designer’s job is to create a competitive advantage
  • Vitalina Lytvynje citiraoprije 5 godina
    basic aesthetics and creative problem-solving techniques (Levels 1, 2, and 3) to a model in which design collaborates in strategic decision-making (Levels 4 and 5)
  • Vitalina Lytvynje citiraoprije 5 godina
    Figure 3-8: Gauging forces for or against a change with Force-Field Analysis
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