For more than two decades Richard John, one of the world’s leading event consultants, has been writing about the wonderful world of trade shows.
Now, for the first time, all his wise words have been captured, collated and curated into one fantastic book.
Whatever your level of experience in participating at exhibitions, this book is both an entertaining read and a wealth of invaluable hints and tips.
“Stalwart industry consultant Richard rides to the rescue armed with wit and wisdom to provide us with a unique round up of insights into the industry and its foibles.” An entertaining and thought provoking read – not to be missed!”
“Richard John brings wit as well as wisdom in the form of handy hints and tips for exhibitionists new and old and those looking for ideas and inspiration.”
“Richard can be relied upon to utilise his experiences in a witty, entertaining and educational manner for the benefit of a future generation of event managers”
