Business Writing

Readers may be scanning or speed-reading

Who are my readers? This question further clarifies your scope by identifying what your readers know already, what you can take for granted, and how you need to pitch your argument or findings.

Most junior business writers try to impress their readers by telling them everything they know rather than answering the bosses’ (or client’s) question: “What do I need to do?”. Focus on the outcome

Questions readers will ask:
Why should I read this?
What are the facts?
What methods did they use?
What do the findings mean?
Do I need to act on them?

What do I want to do/ achieve?
Why do I want to do it?
Who are my readers and how much do they know about the topic?
How am I going to go about the task?

Persuades through facts

Designed to make one THINK.
Designed to make one ACT.

Visual aids essential: Colours, tabs, covers, section breaks, bullets

Uses bold,
underlining
, italics and Large Text.

Clear: designed to express.