How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content

There are relatively few self-storage owners in the United States and there is a scarcity of industry-specific how-to business information aimed at them

For instance, Fred sells books on getting customers for around $20 in niches such as professional speaking and consulting, which have lots of buyers and many writers.

He sells a manual on obtaining customers in the self-storage industry, but this one is packaged in a loose-leaf binder and sells for $100.

Similarly, the fewer competitors you have, the more you can charge.

The smaller the niche, the more you can charge for your how-to information.

And remember, you are competing against other writers and information marketers. If they are 100-percent dedicated to the niche, and you are not, they have the advantage.

This experience made him knowledgeable in self-publishing—another niche—and as the author of parachuting books, he was called by attorneys as an expert witness in cases involving skydiving accidents

When he looked around for good parachuting books, he couldn’t find any, so he began writing and publishing them himself.

Dan is a sky diver, so he knows parachuting.

All three niches are based on his life experiences