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“Deeply reported and beautifully written” —Nick Bilton, Vanity Fair reporter
Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.
In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook's attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.
That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram's beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their…
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  • b4457541512je citiralaprije 4 godine
    Instagram was one of the first apps to fully exploit our relationship with our phones, compelling us to experience life through a camera for the reward of digital validation.
  • Aksenova Ekaterinaje citiralaprije 5 godina
    Instagram was also no longer allowed to run free promotions within the Facebook news feed—the ones that told people to download the app because their Facebook friends were already there. That had always brought a steady stream of new users to Instagram.
  • Aksenova Ekaterinaje citiralaprije 5 godina
    So that summer, Zuckerberg directed Javier Olivan, Facebook’s head of growth, to draw up a list of all the ways Instagram was supported by the Facebook app. And then he ordered the supporting tools turned off.

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