Marketing Masters

When you give something away for free you become a destructive marketer to your competition.

Writing a personal card is my way of standing out and letting my customer know they are appreciated.

The first 256 words on your website carry the most weight.

Economic downturns come and go—every 11 years or so, according to Dick Boak’s calculations.

think about your marketing strategy when you are designing your product and services.

Steve Jobs said, “you need to stop focusing on doing it better than your competition — you need to do it different.”

They are more than a sneaker store. They provide workout classes; organize community programs where all the proceeds go to supporting local athletics. It’s their way of constant engagement with their customer and demonstrating their brand from within.

This change was an evolution allowing women to feel better about them—and buy Dove products because of how they’ve were impacted by the creative marketing strategy.

Dove: The Company dared to be different by showing real women and their bodies in all their ads.

SUSTAIN – when you deliver relevant content and serve your audience, not sell.