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George Lakoff,Mark Johnson

Metaphors We Live By

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The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are “metaphors we live by”—metaphors that can shape our perceptions and actions without our ever noticing them.
In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.
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2008
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2008
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  • Ninaje citiraoprije 4 godine
    Physical and cultural basis: In our culture people view themselves as being in control over animals, plants, and their physical environment, and it is their unique ability to reason that places human beings above other animals and gives them this control, CONTROL IS UP thus provides a basis for man is up and therefore for RATIONAL IS UP.
  • Ninaje citiraoprije 4 godine
    Physical and social basis: good is up for a person (physical basis), together with a metaphor that we will discuss below, SOCIETY IS A PERSON(in the version where you are not identifying with your society). T
  • Ninaje citiraoprije 4 godine
    Metaphors as linguistic expressions are possible precisely because there are metaphors in a person's conceptual system.

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