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Antonio Garcia Martinez

Chaos Monkeys

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The instant New York Times bestseller, now available in paperback and featuring a new afterword from the author—the insider's guide to the Facebook/Cambridge Analytica scandal, the inner workings of the tech world, and who really runs Silicon Valley
“Incisive…. The most fun business book I have read this year…. Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.”
— Andrew Ross Sorkin, New York Times
Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys. One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.
After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.
Software Development & EngineeringComputersE-Commerce Internet MarketingBusiness
Ova knjiga je trenutno nedostupna
605 tiskanih stranica
Objavljeno prvi puta
2018
Godina izdanja
2018
Izdavača
HarperCollins, Harper Paperbacks

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  • b1094545928je citiraoprije 3 godine
    quote Theodor Herzl, “If you will it, it is no dream; and if you do not will it, a dream it will remain.” Willing dreams into existence was what being an entrepreneur and a product manager was about; for once, finally, they’d be my dreams, rather than purely corporate or mercenary ones.
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    • b1094545928je citiraoprije 3 godine
      The key to understanding the somewhat tense Ads-Growth dialectic is this: What makes a user use the product does not necessarily make money, and the reverse is also true. In fact, they’re anticorrelated in general, and you can drive engagement or make money, but not both at once.
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      • Николай Райхельje citiraoprije 3 godine
        Whenever you face some stressful, time-consuming, and risky challenge, firewall the rest of the company away from the mess. They’ll likely add no value, and the attendant uncertainty will corrode their productivity when you likely need it most. No matter what happens in the outside world—lawsuit, money issues, the fucking zombie apocalypse—do not let it infect the company’s headspace and become the top item in the internal narrative.
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