Google now processes 40,000 searches every second (that’s 1.2 trillion searches every year), making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today’s fastest, most powerful advertising medium.
Builds on the success of previous editions, which have shipped 90,000+ copies
Updated to address the changes in Google’s advertising structure and interface
Updated with current screenshots, fresh examples, and new tactics
