How Games Move Us

Accomplished game designers use a range of subtle social cues from NPCs to produce feelings in players, putting NPCs into powerful and consequent social relationships with the player/avatar.

We would never lump Hollywood action films, Sundance winners, and nature documentaries together when discussing the impact of film. We see these as different kinds of works, using different techniques, for different audiences, to different ends.

Not only do our movements shape our own emotions, but they also affect anyone who’s watching us—emotions are, in a sense, “contagious.”