Shoot Me Now: Making videos to boost business

talking to everyone (and no o

Innovative ways to use video

85% of people who watch a product video, then go on to purchase

Having a video enables you to be the authoritative source for your customers. It sets you apart from your competitors and makes it easier for people to tune into you

Sound is 10% of the budget and 90% of the problem

lift the level of your brand higher than the existing perception

Remember, videos are about connecting emotionally not intellectually.

he was asking detailed questions that were not relevant to the target audience.

Watch any successful romance movie and you’ll be moved by the soundtrack. “If music be the food of love, play on” says the Bard. The right music at the right time can make your video. Use the wrong music and it just won’t work.

The thing is video is not about dispensing information — unless it is a training video or instructional video.