How Google Works

Googlers do regularly check their moral compass when making decisions.

Your title makes you a manager. Your people make you a leader.”

Further down on that list

Peter Drucker first coined in 1959 in a book called Landmarks of Tomorrow

roiling the business landscape

pushed the technology edge

Many people, when considering a job, are primarily concerned with their role and responsibilities, the company’s track record, the industry, and compensation. Further down on that list, probably somewhere between “length of commute” and “quality of coffee in the kitchen,” comes culture. Smart creatives, though, place culture at the top of the list. To be effective, they need to care about the place they work. This is why, when starting a new company or initiative, culture is the most important thing to consider.

just because you don’t have a hoodie and a seven-figure check from a venture capitalist, that doesn’t mean you can’t create the next big thing.

the corporate level, most innovative new things look like small opportunities to a large company. They are hardly worth the time and effort, especially since their success is far from certain. And at an individual level, people within big companies aren’t rewarded for taking risks, but are penalized for failure.

Mulla Nasrudin, the thirteenth-century wise fool of Sufi lore, seconds the notion: “Good judgment comes from experience; experience comes from bad judgment.”