Execution Essentials

Why do most major organizational initiatives fizzle out or fall well short of original expectations? It’s not primarily because those initiatives aren’t well thought out. Usually, it’s because of a lack of great execution

Wildly Important Goals.

WIGs reside in Quadrants I and II. For this reason, activities in Quadrants III and IV often distract the team from WIGs.

lead measures are harder to track.

The key to success on achieving the WIG is to focus more on the lead measures than on the lag measures. The lag measures on the WIG are usually “too high up and too far away” to focus on day to day

Discipline 2: Act on the Lead Measures

This is the pattern for a WIG measure: From X (Earth) to Y (the Moon and back) by When (in this decade).

Use the Importance Screen tool to define your team’s Wildly Important Goals. (See pages 102–104.)