en
Jordan Belfort

Way of the Wolf

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  • Aleksandar Risticje citiraoprije 3 godine
    You need to take immediate control of the sale.
  • Aleksandar Risticje citiraoprije 3 godine
    taking immediate control of the sale was the very first step in the system
  • Aleksandar Risticje citiraoprije 3 godine
    You have only four seconds to do it.

    Otherwise, you’re toast.
  • Aleksandar Risticje citiraoprije 3 godine
    THE FIVE CORE ELEMENTS OF THE STRAIGHT LINE SYSTEM

    1 The prospect must love your product.

    2 The prospect must trust and connect with you.

    3 The prospect must trust and connect with your company.

    4 Lower the action threshold.

    5 Raise the pain threshold.
  • Aleksandar Risticje citiraoprije 3 godine
    position my product as a remedy for their pain, and then verbally paint a picture for them of the future—showing how much better they are going to feel as a result of using my product, which has taken away all their pain and has them feeling pleasure again.
  • Aleksandar Risticje citiraoprije 3 godine
    fifth core element of the Straight Line System: the pain threshold.
  • Aleksandar Risticje citiraoprije 3 godine
    prospect’s action threshold is malleable; it is not set in stone.
  • Aleksandar Risticje citiraoprije 3 godine
    person’s action threshold, and it comprises the fourth core element of the Straight Line System
  • Aleksandar Risticje citiraoprije 3 godine
    the sum of all these beliefs, and all the experiences that have contributed to the formation of these beliefs, creates a defined “threshold of certainty” that a prospect must cross over before he or she feels comfortable enough to buy.
  • Aleksandar Risticje citiraoprije 3 godine
    Looping is a simple yet highly effective objection-handling strategy that allows a salesperson to take each individual objection and use it as an opportunity to further increase a prospect’s level of certainty, without breaking rapport, and then seamlessly transition into a close.
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