Simplify

Successful simplifiers always come up with a new key, or keys, to unlock and transform a market. These keys are almost never based on market research. Instead, they come from insight

books are software, not hardware

But the more deeply you think before you act — and the more you know about what has caused other simplifiers to win or lose — the better your project launch will be, the more prepared for what lies ahead you will be, the more adroit your improvisation will be, and the greater your chance of magnificent success will be