The Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes!

Repeat your best benefits or most important points at least 3 times.

People generally have less patience when they're reading online so you're well advised to help keep it as short as you possibly can.
* Use between 14 and 16 words in each sentence.
* Avoid using jargon unless most of your readers know very well what it means.
* Use language that is just simply straightforward.
* Use one thought or idea per paragraph

Establish the problems that your particular target audience wishes to be addressed. These could include their wants, needs, issues and difficulties.