Summary: Awakening the Entrepreneur Within Michael Gerber

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This work offers a summary of the book “AWAKENING THE ENTREPRENEUR WITHIN SUMMARY: How Ordinary People Can Create Extraordinary Companies” by Michael Gerber.

“Everyone and anyone has the potential to become an entrepreneur and to create a highly successful company.” So says the 'EMyth' entrepreneur Michael Gerber in this thoughtprovoking and motivational summary. Many of us do not fulfil our entrepreneurial potential because we don't have the tools to take a great idea from the drawing board direct to the boardroom. Help is at hand though, in Gerber's 'four dimensions'.

The budding entrepreneur must think of him/herself as having four personalities: the dreamer, the thinker, the storyteller and the leader. Follow this progression and you can turn an idea into a viable business prospect. Gerber's structure helps you to mould your idea into something marketable, teaches you how to give your business a unique 'story' and offers real solutions to the challenges you'll inevitably face on the road to business success.

Once your inner entrepreneur is fully awakened and your dream business is up and running, Gerber offers a route to expansion; use his 'golden pyramid' to take your new company to enterprise status. The ideas in this summary offer a brilliant guide to how you can build and be your own business and a globally successful one at that.

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Godina izdanja: 2011

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I am certain the Google boys knew – and know – their story. I am certain that Bill Gates knew and knows his, too. I am certain that Frank Lloyd Wright knew his story. And that Gandhi did, too. I am certain Picasso knew his story, and Einstein did, as well. I am certain that George Washington and Benjamin Franklin knew their stories, as did Mother Teresa. I am certain every single one of the men and women who championed something of significance in their life knew their story cold, and their lives were a projection of that story. They were there to infuse their story with their vitality, to manifest their story in any way they could. The stories I speak of are everywhere you look! There are people everywhere. Six billion of them. They do without. They will always do without until the entrepreneur within you awakens to their lack, to their longing, to their pain, to their frustrations. All you need to do is look. To watch them and to get to know them. That’s where your Great Story is. After all is said and done, you are the only one who is going to make this Story come true. You are going to make the decision to either create a Great Story or not. It all comes back to you. Your contribution to the world will not happen without you. Your invention will not be invented without you.”

– Michael Gerber
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