Never Mind the SizzleWhere's the Sausage?

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Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle… is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

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Dojmovi

Алексей Мерзляковje podijelio/la dojamprije 8 godina
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Great reading.
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okkyerryansyahje podijelio/la dojamprije 8 godina
👍Vrijedna čitanja
Great stuff to start.
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Citati

Алексей Мерзляковje citiraoprije 8 godina
making a strong business case.
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Алексей Мерзляковje citiraoprije 8 godina
We needed to avoid too much clever stuff on the brand, and focus on showing how our ideas would help us boost profits, as if we were pitching a business idea to potential investors.
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Алексей Мерзляковje citiraoprije 8 godina
Avoid becoming focused on the strategy itself and becoming too intellectual about branding: try to ‘think less, and do more’.
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