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Jeff Gothelf

Lean UX: Applying Lean Principles to Improve User Experience

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The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.
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  • Fanisa Indar A.je citiraoprije 4 godine
    Assumptions
    A high-level declaration of what we believe to be true.
    Hypotheses
    More granular descriptions of our assumptions that target specific areas of our product or workflow for experimentation.
    Outcomes
    The signal we seek from the market to help us validate or invalidate our hypotheses. These are often quantitative but can also be qualitative.
    Personas
    Models of the people for whom we believe we are solving a problem.
    Features
    The product changes or improvements we believe will drive the outcomes we seek.
    Let’s take a look at each one of these elements in further detail.
  • Fanisa Indar A.je citiraoprije 4 godine
    Our goal is not to create a deliverable, it’s to change something in the world—to create an outcome.
  • Fanisa Indar A.je citiraoprije 4 godine
    Lean UX is based on the idea that we begin our work with an assumption.

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