Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

What is the context in which your product or service is used? What happens before, during, and after? Can you identify the pain points?

Value innovation places equal emphasis on value and innovation. Value without innovation tends to focus on value creation on an incremental scale, something that improves value but is not sufficient to make you stand out in the marketplace. 18 Innovation without value tends to be technology-driven, market pioneering, or futuristic, often shooting beyond what buyers are ready to accept and pay for

Blue oceans denote all the industries not in existence today. This is the unknown market space.