Every Atom

• National publicity efforts targeting:

+Industry journals such as Publishers Weekly, Booklist, Library Journal, Bookforum, and ShelfAwareness

+Local newspapers and journals to the author

+National blogs and podcasts such as Salon, Slate, The Rumpus, Buzzfeed Books, Huffington Post, Barnes & Noble Review, NPR
+Publications the author has written for, been featured in, or whose work has been reviewed in
+Schools and organizations the author is associated with

• Marketing to bookstores, libraries, book clubs, and universities

• Article pitches by author to major industry publications, newspapers, and blogs

• Author and book signing at the 2017 Association of Writers and Writing Programs conference

• Multi-city book tour

• Promotion online through the author’s website

• E-newsletter promotion to several-thousand-plus contacts

• Promotion through social media to Facebook, Twitter, Instagram, Goodreads, and Amazon