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Brand Rituals : How Successful Brands Bond With Customers For Life
- O knjizi
- Citati22
- Čitatelja8
- Na policama za knjige
Ova knjiga je trenutno nedostupna
214 tiskanih stranica
- Objavljeno prvi puta
- 2012
- Godina izdanja
- 2012
Citati
- Menna Abu Zahraje citiralaprije 2 godine
Brands are not abstracts for today’s consumers. They’re real. Personal. Tactile. Malleable. - Menna Abu Zahraje citiralaprije 2 godineThat’s what builds loyalty, connectedness, mindfulness. It’s also what encourages a growing resistance to many of our brand messages, as well as a willingness to modify those messages in ways they find personally meaningful.
- Menna Abu Zahraje citiralaprije 2 godinewe haven’t become more effective when it comes to marketing.
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